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亚马逊推出AI设计定制商品功能，一键生成T恤、马克杯等

亚马逊近日在购物应用中推出了一项新功能，允许用户通过AI助手Alexa生成设计图案，并将其印制在T恤、卫衣、水杯等商品上。这一功能通过亚马逊的按需打印服务Merch on Demand实现，用户只需在应用中描述创意，AI即可生成设计，并支持编辑和分享。商品由亚马逊负责生产和配送，通过Prime快递送达。目前该功能仅在美国可用，用户只需支付商品本身费用，无需额外设计费。此举降低了定制商品的设计门槛，对Redbubble、Bonfire等在线商品平台构成直接竞争。

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